Cynical or Kynical?
Exposing Rightwing Propaganda Through Leftist Humor
by Devon G. Peña
Given recent events in Arizona and Texas, I have been thinking a lot about ideology. So, yesterday I was re-reading the Slovenian social critic and philosopher, Slavoj Žižek considered by many to be the “Elvis of social theory.†He’s good, but I would not deify him.
Anyway, I went back to Žižek’s 1989 book, The Sublime Object of Ideology (London and New York: Verso Books) and found a familiar passage that has been in the back of my mine ever since I first came across the Texas Republican Party Platform and reported it in the piece I did last week on Fear and Loathing in Texas. Žižek makes the following fascinating statement:
“The most elementary definition of ideology is probably the well-known phrase from Marx’s Capital: ‘Sie wissen das nicht, aber sie tun es’ (‘They do not know it, but they are doing it.’) The very concept of ideology implies a kind of basic, constitutive naïveté: the misrecognition of its own presuppositions, of its own effective conditions, a distance, a divergence between so-called social reality and our distorted representation, our false consciousness of it.” (more…)