Cities Discover Good Biking Attracts Jobs and Talent
by Jay Walljasper
“Biking is definitely part of our strategy to attract and retain businesses in order to compete in a mobile world,” says Minneapolis Mayor R.T. Rybak as we pedal across the Mississippi river on a bike-and-pedestrian bridge. “We want young talent to come here and stay. And good biking is one of the least expensive ways to send that message.”
“I was having dinner with a creative director that a local firm was eager to hire for a key post,” Rybak adds. “He was an American living in Europe, and we spent most of the evening talking about the importance of biking and walking to the life of a city. He took the job.”
Minneapolis has invested heavily in biking — creating a network of off-street trails criss-crossing the city, adding 180 miles of bike lanes to city streets, launching one of the country’s first bikeshare programs, and creating protected lanes to separate people on bikes from motor traffic — which is why it lands near the top of lists ranking America’s best bike cities.
“We moved from the suburbs to downtown Minneapolis to allow our employees to take advantage of the area’s many trails and to put the office in a more convenient location for commuting by pedal or foot,” explained Christine Fruechte, CEO of large advertising firm Colle + McVoy, in a newspaper op-ed. “Our employees are healthier, happier and more productive. We are attracting some of the best talents in the industry.” (more…)